Manifesting for Goodtwin

The wins are small, but they feel monumental.

It’s March 18th, 2019. I’m in LA on a work trip with the label I work at, eating deep-fried French toast on the rooftop of a West Hollywood hotel - my breakfast before the day of meetings get underway. The London-based company I work for has recently been acquired by a huge global company and I now have four work trips here a year to connect with the US-based team members. I’m on a new salary that is double what I was on last year and I’m working my absolute ass off. My inbox is flooded with new music, campaign work and collaboration ideas. For the most part, the opportunities are arriving in my inbox putting me in a luxurious position to pick and choose.

It’s March 18th, 2025. I’m working from a coffee shop in London, but I ate breakfast at home. I’m three months into starting my new business and I’m no longer earning a salary. I’m still working my ass off, except now I don’t have the luxury of working evenings and weekends as I’m also a mum, so I’m juggling ambition and adoration. My inbox isn’t flooded with new music, campaign work or business opportunities - and the reality is that if I didn’t log on to my emails for a few hours, there might only be a few emails. For most of my work day I’m trying to create leads and opportunities.

Looking at these two scenarios people might think I’m a fool for leaving what really was a dream work situation behind, but i’m a risk-taker and I truly believe that I’ve taken the right step. What I’ve realised is that when you have your own venture the small wins feel so monumental. So far those wins really have been small. Someone responding to a pitch email to say they’ll support an artist. A live music opportunity for an artist that actually pays well. A reach-out from an artist or manager about some consultancy work. 52 subscribers from 5 Substack posts. Positive anecdotal feedback from an artist strategy session.

And guess what? This week I earned my first £200. Is a fraction of the salary that I was on and it won’t cover business operating fees or my rent in London, but it’s a start.

Back to the truly believing part - I really am manifesting what Goodtwin will be.

I will show thousands of artists that marketing their music doesn’t need to be so daunting with helpful guides and practical articles via this Substack and via @thebassline_bygoodtwin

I will help many artists realise their true potential with in-depth strategy sessions, helping them step into a new era and never looking back.

I will help some incredible core artists launch their career via the label and have actual ginormous wins and not just the small but monumental ones.

Goodtwin will remain true to its values and become an attractive label for an independent artist to partner with and there will be some incredible consultancy opportunities ahead.

There will be innovation, creativity and pivoting as we adapt to the fast-paced industry.

I’ll inspire other women to start their own ventures and i’ll be a female-owned label getting featured on the current male-only list on Google of “iconic independent record labels”.

Goodtwin will make enough money to more than cover my London rent and company operating costs and I will have private company investment.

I will grow the team and launch spaces in London, LA, Sydney and Auckland.

There, I said it.

Wanna join me?